The “Hustler’s Paradox”
Does this sound familiar? Today you can literally find hundreds of similar motivational memes and inspirational business quotes praising the virtues of the dedication, hard work and…
#BakedWoofLove
It's no secret that Hawaii is the most challenging State in the Nation for Small Businesses. But with all of the pitfalls and challenges that…
Learning to KISS
A common misconception with logo design is that it has to describe everything there is to know about your company in one single brand mark.…
Designing To Sell
A few weeks ago, a local real estate agent asked us to help him design a two page advertising marketing piece, which would appear in…
Creating Your Logo
It’s no secret that there are a ton of affordable online services and options that you could use in creating a logo (or entire brand…
The Virtue Of Minimalism
A friend of mine recently got caught up in the idea of Minimalism. While I am very familiar with the philosophy in regards to art and design, after watching some…
What’s Your Type?
One of the very few things I remember from my College Typography class, is my Professor, Clifford Rushe’s, anal attention to detail and his utter disdain…
Learning From Your Mistakes
Marketing is made up of a series of assumptions: What you assume people want, why the want it and what (you assume) will make them…