Creative Blog

Moving Forward In 2020

Welcome to the new normal; It’s a lot to take in, but one thing that’s really helped me stay optimistic and focussed during these last few months of shutdown and financial insecurity, is seeing (and talking to) people who are still continuing to work on, and move their businesses forward in

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#BakedWoofLove

It’s no secret that Hawaii is the most challenging State in the Nation for Small Businesses. But with all of the pitfalls and challenges that come with owning a business in Hawaii, there is one major benefit that many large business owners and cities will never truly understand…and that is our innate sense of community.

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Learning to KISS

A common misconception with logo design is that it has to describe everything there is to know about your company in one single brand mark. Both amateur and professional designers are all guilty, at one point or another, of being “too clever” and creating a horrendously overcomplicated

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Designing To Sell

A few weeks ago, a local real estate agent asked us to help him design a two page advertising marketing piece, which would appear in an upcoming magazine publication here on Oahu. While the Publication had originally offered and actually did produce an ad design for him, it ultimately failed

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Creating Your Logo

It’s no secret that there are a number of affordable (i.e. $200 or less) online services and options that you could use to design and create a logo (or entire brand package for that matter). But rather than wasting your time trying to justify a $2,400+ price

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The Art Of Minimalism

The irony of living in a tech filled world is: The more we try to simplify our lives through technology, the more complicated and convoluted it seems to become. In the early 1900’s German Designer, Lucian Bernhard developed the idea of Sachplakat (aka minimalist poster style). This

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What’s Your Type?

One of the very few things I remember from my College Typography class, is my Professor, Clifford Rushe’s, anal attention to detail and his utter disdain for free internet fonts – which, at the time, I thought were the greatest thing since canned Spam. At the time I merely dismissed

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Learning From Your Mistakes

Marketing is made up of a series of assumptions: What you assume people want, why the want it and what (you assume) will make them buy it.  The thing with assumptions, though, is that they are totally subjective and often times wrong. Even the best marketers will

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