I first met artist and jewelry designer Jason Park at the Peter Lik Gallery in Waikiki, while prospecting for potential job opportunities, and I was surprised to get a call from him a few months later about helping him vectorize a symbol he had sketched out for a new Hawaiian jewelry line he was creating; which eventually turned into Sacred Jewels of Mu.

With the opening of his flagship store on Waikiki’s famous Beach Walk next to PF Chang’s Waikiki, each of Jason’s jewelry pieces were based upon the ancient Polynesian mythology of the lost civilization of Mu (similar to the story of Atlantis). Combining the traditional and mystical aspects of Hawaii’s rich cultural heritage with modern jewelry styles and a gothic aesthetic. Each pendent created by Sacred Jewels of Mu was a unique take on fashion and Hawaiian mythology; crafted with intricate details and hand embedded precious gem stones.

With this in mind, I wanted the logo to reflect the intricate details and gothic essence of Jason’s hand crafted jewelry pieces, which is illustrated in the altered typeface and hand drawn filigrees of the logo.

*Note: Jason later sold the business, which continued to operate under the name of Sacred Jewels of Mu for a number of years before closing permanently in 2017.