Owner and licensed yoga instructor, Kristin Davidson, came to us wanting a logo design that would not only reflect her personality but also stand out amongst the countless other lotuses and “om” symbols that have come to define the yoga world.
The challenge that we came across with this particular project is the “yoga cliche”. With countless logos containing the same basic imagery of lotuses and yoga positions, the question was: How do we bring a fresh perspective to a redundant and preconceived business concept?
Inspired by the simplistic elegance and beauty of traditional henna body art, we decided to illustrate the top view of the lotus flower in a loose hand drawn style reflecting Kristin’s playful and easygoing personality. The limited 2 color palette consisting of teal (her favorite color) and gold harmoniously compliment each other, bringing a sense of simplicity and balance to the overall design.
For the typography, we modified the Papyrus typeface and added a small henna flourish to add a bit of interest as well as balance to the logo’s typography.