Matters of the Canine Kind is a local Oahu business, specializing in canine behavior modification and owner education in order to enhance relationships between the owner and dog. Using a holistic approach, MCK assesses each dog’s situation on an individual basis, helping to guide the owner towards a more gratifying, healthy relationship with their four-legged friend.
For the logo, the client wanted a type based logo design that expressed both the fun and canine oriented nature of the business. After a number of variations, we settled on a hand drawn font face with an anamorphic lower case letter D. Each letter contains their own set of imperfections, adding to the organic hand drawn look of the overall design. The red ball and “bouncy” lines were used not only as a color accent, but also to break up the negative space and add a sort of punctuation to the design as a whole. The end result is a simple yet warm and playful logo design which illustrates and conveys the goal of learning to have fun with your canine companion.