Spam Label Concept Art

It’s no secret that Hawaii loves Spam, so when it came time to redesigning the “Special Edition” Hawaii Spam label*, we wanted a design that reflected the iconic look and feel of Hawaii.

Rather than going with a photograph, which is typical of Spam’s standard label designs, we wanted to create an original illustration, reminiscent of a retro Hawaii Advertisement, circa 1950. The end result, is a playful parody of the classic Hawaiian travel ad, creating a unique take on the classic Spam Can.

*This label was a design concept only, and currently remains unused by Spam.