Thomas Campbell is a professional physicist with expertise in large-system simulations, technology development and integration, and complex system vulnerability and risk analysis, working mostly in the context of US missile defense systems, including working with the Space and Missile Defense Command, the Missile Defense Agency and NASA. During the course of his career, Campbell began working on developing and experimenting with drug-free altered states of consciousness, revolving around the theory of the objective and subjective mind. Eventually developing his “BIG TOE Model” (Theory Of Everything), Campbell now travels the country conducting lectures and talks which present his findings on the link between science and spirituality through our consciousness.
When seminar sponsor/promoter, Intelligent Quantum Solutions, asked us to create a marketing promo package for Thomas Campbell’s seminar in Hawaii, we began researching and looking into his research and theories on the universe and consciousness.
For the ad and fliers, we wanted to create a design which would be visually stimulating as well as reflective of the esoteric ideas proposed in Campbell’s books and lectures. Taking the concept of consciousness in relation to our subjective reality, we decided to illustrate the idea of unlimited human potential. Using a minimal design approach, the portraits are significantly cropped, drawing the viewer’s primary focus towards the subject’s eyes (which are said to be the gateway to our souls), in which you can see a reflection of an infinite universe.