For her marketing collateral, our client Jessica Gauthier, owner of Salt Water Real Estate on the Big Island, wanted a photo that featured Hilo’s iconic waterfront, with Mauna Kea in the background – the problem was, due to the length of Bay, all three items could not realistically be captured in one single (or even multiple shots for that matter).
Once we realized this, in order to bring Jessica’s vision to life, we proposed creating a custom illustration instead.
Based off of a number of different photos, we took a “flat” graphic style approach in rendering the classic Hawaii architecture, while playing off of the bright vibrant colors of Hilo Town. The result is a vibrant, cheerful and stylized version of the quiet town of Hilo.