Randi How, creative artist, designer and owner of Little Fish Hawaii, offers a wide selection of adorable hand crafted chalkboards. Creating both ready made and custom designs, Little Fish’s chalkboards are both imaginative and playful; capturing the magic and charm of childhood and life in general.

Wanting to reproduce her logo, which came pretty low-res and extremely pixelated, Randi’s initial request was for us to simply vectorize the existing design. After looking at the logo, however, we began suggesting a couple of design changes to better suit the logo’s aesthetic and overall branding of the company, resulting in a fresh new redesign of the Little Fish logo.