Created for IQS’s line of Active Power Sports Bands, the packaging is reflective of IQS’s “energy health product” objective by using a simple and straight forward front design layout. Utilizing a basic blue color scheme as a foundation for the sports band’s branding with a subtle fractal design element for a bit of background variation, with the orange and green colors were chosen to compliment, and really “pop” against the blue background, helping the grab the viewer’s attention and focus it on the packaging’s key phrases.

The rear packaging design work includes  a custom vector illustration of the sports band, along with a brief description of the product.