Since 1995, Sino Spec – a subsidiary of International Innovations, Inc. has been helping small businesses and tech companies around the world bring their products and inventions to life; assisting with everything from R&D to product manufacturing.

With the company’s recent business partnership with Canada’s NexOptic Technology Corp,  we were asked to help design a marketing piece for the their new DoubleTake™ viewing device, which was shown to select audiences at CES Unveiled, the official media event of the Consumer Electronics Show (CES) 2020 in Las Vegas, Nevada.

With the goal of creating a piece that would not only visually communicate all of the innovative features of their next gen optical viewing devices, but also appeal to a tech savvy audience; we took their initial single page flyer concept, and proposed a horizontal trifold design with custom vector illustrations, which would not only help to maximize the limited space of the brochure/flyer, but also provide an elegant and compact marketing piece that would be easy for people to take and share with their friends and family.