As an Oahu Employee and Medicare Advantage Consultant with Premier Benefit Consultants, Donne asked us to help her design and develop a targeted mailer that could be used to start a conversation with individuals who were either close to retirement or about to turn 65.
Helping to develop both the design and copy; with the simple phrase “This is 65…” the piece allows the recipient to create their own personal interpretation of retirement – hopefully one that is filled the joy and fulfillment that comes with the luxury of having more time to spend with with family and friends.
Another unique feature is the incorporation of Donne’s handwritten signature, as well as message to “Please call me!” adding a charming personalized touch to an otherwise fairly generic marketing piece.