With a background in Business and Human Resources, Verna Wong helps Small Business Administrators and Non Profits plan and strengthen their business/organization for the future, through Organizational Development and HR Consulting Services.
When it came time to create a logo to help represent her business and brand, Verna wanted something that was “business professional with a high end luxury brand aesthetic.”
Playing off of her initials, we began by creating a series of different monograms – with styles ranging from classic Art Deco to a more tech forward design.
In the end, we landed somewhere in the middle, with a monochromatic color palette to highlight the contrasting bold and thin strokes of the (modified) Audrey typeface. Featuring two different design variations (the horizontal design being for headers and e-Signature) the result is a subtle, yet professional and elegant logo, representing both her personality and dedication in providing her clients with the “strategic business and people solutions” needed for success.