Owner and licensed yoga instructor, Kristin Davidson, came to us wanting a logo design that would not only reflect her personality but also stand out amongst  the countless other lotuses and “om” symbols that have come to define the yoga world.

With countless yoga brands featuring  the same stock graphics and  vector images of lotuses, chakras and downward dogs; we knew right from the start that the one thing we did not want was to create another generic yoga cliche.  

Inspired by the simplistic elegance and beauty of traditional henna body art, we used a limited 2 color palette of teal (her favorite color) and gold to help bring  the loose hand styled rendering of the lotus flower to life. Coupled with a small henna flourish at the end of the Papyrus typeface, the logo reflects Kristin’s playful and easy going personality.