The Art Of Minimalism

The irony of living in a tech filled world is: The more we try to simplify our lives through technology, the more complicated and convoluted it seems to become.

In the early 1900’s German Designer, Lucian Bernhard developed the idea of Sachplakat (aka minimalist poster style). This deliberate move away from the artistic complexity of Art Nouveau was revolutionary to say the least, and was the precursor to Apple’s minimalistic branding and ad campaigns.

While there are those who still favor complex designs; with today’s excess of media options and noise from social media, whether they like it or not, today’s Designers and Marketers have been forced to simplify and declutter the way they communicate with their audiences.

In other words: Even though you might be paying upwards of $1000 for an ad space, you don’t have to showcase every single one of your products or menu items, let alone write an entire essay about them  – because the truth is, no one’s going to read it anyway.

Stop trying to showcase all of your services and products and just remember to “Keep It Simple Stupid!”

Spend your time picking out the single most important thing you want people to know about you and/or your businesses/brand, then find ways to communicate that message in 10 words or less.

This way, whether or not a person spends 3 seconds or 5 minutes looking at your content, at least you know they got your message loud and clear.

Need help optimizing your brand and marketing designs? We’d love to help. Contact us for a free design consultation today.